For over 20 years starting as a child Bill has been absorbing education
about fitness and physique development. Through his passion for physical change and constant research as he grew up,
Bill focused on his own physical changes always trying new techniques to be the strongest he could be. Many people would always
ask him questions about training, as he led by example of his own physique. Bill continues to lead by example as a worldwide
leader in physique transformations. Bill has also been featured in many popular fitness magazines, television, Internet, radio,
newspaper articles, advertisements, newsletters and nationwide fitness camps. His endeavor began by empowering people with
techniques on how to build stronger bodies, minds and better lives by embracing a healthier lifestyle.
Born in Cheshire,
Connecticut, Bill participated in many sports. He was guided by his passion
for change and drive for knowledge about how to build muscle mass for explosive strength and protection from injuries.
As he got older and focusing more on training, he found he enjoyed the strength and conditioning more than the actual sports.
At age 17 Bill was asked to join the State Open Weightlifting Contest by the Cheshire High School football staff. That year
he broke the maximum bench press record in front of over 23 high school teams, schools and contestants, by lifting 320
lbs. above his chest.
At the age of 19 Bill was trying to make ends meet by becoming an automotive technician then a contractor, Bill veered
away from his fitness routines. His demanding job as a contractor working in a very negative environment reflected on his
attitude, happiness and body, becoming overweight and grumpy to his family and friends.
One day, one of his friends asked him to go to a local gym for a workout. When he got there and picked up the weights he realized
his body had become so much weaker and flabby, with not enough energy to proceed. Unhappy with his physique and a strong will,
he began to "diet" and exercise. The problem was that he ate only salads and ran around the block every night. This made him
smaller and skinny looking with very little muscle. Not what he had in mind. Now in a smaller frame and body and slower
metabolism Bill became very discouraged, quickly gaining the weight back.
About one year later still unhappy with his health, Bill decided to take a more educated approach to physique development.
Knowing he didn't have enough money for college he read many books consuming knowledge about proper nutrition, supplementation
and strength training. Some of these included teachings and motivational strategies by Bill Phillips. After his new up
to date views he decided to make another attempt at changing his body. Since 1997 EAS has sponsored the 12 week physique transformation
contest, including many valuable prizes. The time was perfect. The way Bill felt was that if he could change his body, great!
But there was more- he had a burning desire to win. Why? Bill loathed his job so much he knew the negativity around him
was destroying him. Problem was, he made good money so he stayed to make ends meet. If he could win this contest he could
change his life and become an example to others and work for EAS the world leader in sports nutrition and fitness strategies.
This was his way out! After completing the challenge he waited 9 long months with strong hope that he may be one of
the winners. Sure enough, in January of 2002 Bill received a phone call from all the judges saying that he had won!
Bill left his job as a contractor to capitalize off his new opportunities. He found he had reached his goal with chances to
work for EAS, Bill decided to put them on hold. His new desire and purpose was to create Horizon Personal Training and
Nutrition to show ordinary people like himself how simple and fast it can be to transform your physique through proper
exercise and nutrition.
Through further and extensive research Bill developed a keen understanding and clear vision as to the importance of nutrition
in the development of a stronger, healthier body. These interests lead to collaborations with nutritionists, physicians, physical
therapists, top scientists and researchers of the world through EAS.
In 2002 Bill opened his doors to Horizon Personal Training and Nutrition and continues to succeed in empowering people
with techniques to improve their physical and mental strength. Building his company off this principle he believes in reaching
down and lifting others up in an honest and positive environment.
After setting goals and reaching them during the competition, Bill found he changed his physique dramatically. But, this was
just the beginning. He didn't realize until later that he built a foundation for a lifestyle. Now having the energy and the
ability to think clearer Bill has the new confidence that when you put your mind to something you can accomplish anything!